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Friday, February 12, 2010

Music to Count By

Just in case getting a chunk of $400 billion for local schools and hospitals doesn't motivate you to fill out a U.S. Census questionnaire, how about free music?

The group Voto Latino, which was co-founded by actress Rosario Dawson and works to increase political engagement among young people, offers 25 free downloads from iTunes to anyone who visits the web site BeCountedRepresent.com and pledges to be counted. With selections from Pitbull, Mos Def, Morrissey and Ozomatli, the choices are weighted toward fans of Latino and world music.

The project may have a commercial agenda behind its civic intentions: Census forecasters predict that Latinos -- already the nation's fastest-growing minority group -- will make up 16 percent of the U.S. population when all the data is counted.

Marketers, no doubt, will take note. But in the meantime, enjoy the tunes.
Posted by Claudia Rowe @ Equal Voice For Families at 10:37 AM

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