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Tuesday, June 9, 2009

Ethnic Media Indispensable Says U.S. Census

June 4 in Atlanta. Some 200 representatives from ethnic media outlets met with census officials at a briefing before the 2009 New America Media Expo and Awards.

In the past, minorities' and immigrants' distrust of government has been blamed for low response rates and census undercounts in ethnic communities.

The Census Bureau says it will invest dollars in order to cement its partnership with ethnic media. Overall, it will spend $145 million on media to promote the 2010 census, with more than half of that money going to local and regionally targeted media.

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