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Tuesday, June 9, 2009

Nonprofits learn to stretch a buck

Elkhart, Ind.— As the economic downturn began to take its toll in Elkhart, demand for help from the Salvation Army soared.

People who needed aid for utility bills formed lines that snaked out the entryway and onto the street. Demand for free meals and rental assistance skyrocketed.

Meanwhile, local service groups that donated reliably for years were sending smaller contributions — with apologies. The single biggest blow came when the United Way in Elkhart — after suffering a dismal workplace fundraising campaign — slashed its annual allotment to Salvation Army from $90,000 to $40,000.

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